Imagine gaining access to the millions of loyal Target shoppers through an exclusive marketplace.
Say hello to Target Plus, an invite-only program of handpicked vendors. Small but mighty, Target Plus provides access to over 200 million monthly browsers on Target’s mobile app and online website. Selling on Target Plus is a prestigious opportunity, indicating that your brand aligns with Target’s high standards, and offering the potential for significant sales growth – we’re talking millions on average!
If that isn’t enough to convince you, continue reading to learn why you should consider applying to become a Target Plus seller.
👉 Already sold and ready to apply? Applying through an official Target Plus integration partner like Zentail greatly increases your chances of being approved.
Why should I act quickly to join Target Plus?
Target Plus prides itself on being extremely selective when it comes to its vendors. By limiting one seller per UPC, they ensure your products gain maximum visibility, but this also means spots are limited. That’s why it’s crucial to secure your spot on Target Plus before your competition does.
Now, here are four key advantages of selling on Target Plus:
1. Protect your market position.
Target Plus values high-quality brands and niches over a large selection. This exclusivity allows you to build a competitive moat around your business and establish a strong market presence. By being one of the select few in your category, you can prevent competitors from encroaching on your territory and ensure your brand remains a go-to choice for Target’s loyal customers, allowing you to dominate your niche and enjoy sustained growth.
2. Boost your brand’s visibility.
Being a Target Plus seller gives your business massive exposure on Target.com, which in 2023 registered 164.9 million visits in just one month. As an approved Target Plus seller, you’ve been carefully selected by Target, giving your brand instant credibility. The distinctive Target Plus logo next to your name signals to customers that your products meet Target’s high standards.
3. Strengthen your position in the market.
Selling on Target Plus elevates your brand’s standing in the marketplace. As an approved seller, you gain prestige and credibility, which opens doors to new opportunities and partnerships. With Target Plus backing, you can explore collaborations previously out of reach and secure exclusive deals and a competitive edge. Ultimately, your Target Plus status strengthens your bargaining power and solidifies your market position, enabling you to lead in your niche and seize new growth opportunities.
4. Enhance your business relationships.
Target Plus does more than just improve your market position; it also builds stronger business relationships. By joining this exclusive marketplace, your brand gains credibility and becomes more appealing to potential partners and suppliers. The rigorous vetting process you undergo to become a Target Plus seller demonstrates your commitment to quality, making your brand a trustworthy collaborator. These enhanced relationships often lead to better contract terms, exclusive deals, and collaborative opportunities, directly impacting your bottom line by increasing efficiency and driving higher sales.
Selling on Target Plus is a game-changer for your business. By securing your spot on this exclusive marketplace, you position your brand for lasting success, growth, and industry leadership. The best way to fully capitalize on these benefits is to choose the right integration partner to guide you through your Target Plus journey.
Why Your Integration Partner Matters for Success on Target Plus
Target Plus requires you to choose from one of their five approved integration partners. These partners themselves have been rigorously vetted by Target, to ensure high-quality sellers are supported by high-quality partners. The right integration partner is crucial to your immediate and long-term success on the Target Plus marketplace. Plus, applying through an integration partner greatly increases your chances of being approved – Target relies heavily on its integration partners to source quality sellers.
Here’s why selecting the right integration partner is crucial for your success:
→ Fast, reliable onboarding: A great integration partner ensures a smooth and quick onboarding, helping you start earning on Target Plus without unnecessary delays.
→Precise order tracking: Accurate order management keeps your defect rate low, protecting your reputation and maintaining your valuable relationship with Target.
→Full listing transparency: Gain real-time visibility into your product listings, so you can swiftly address issues, optimize performance, and drive sales.
→Empowered control: Enjoy the flexibility to manage and update your listings independently, ensuring your business stays agile and responsive.
Apply to Target Plus with Zentail
Increase your chances of getting approved to Target Plus by applying through Zentail. Beyond improving your approval odds, you’ll benefit from:
◦ White glove onboarding: Seamless and personalized setup to get you started quickly.
◦ Ultra-fast product listing: Get your products listed in record time.
◦ Automated change management: Save time with automated updates and management.
Book a meeting with a Zentail team member today to chart your journey to success with Target Plus.
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