Is Your Business a Good Fit for Target Plus?

Expanding your business on Target Plus can be incredibly rewarding, but are you truly ready? This blog will dive into what it takes to be a Target Plus seller and what you should consider to ensure you’re a good fit for Target’s exclusive online marketplace. 

What is Target Plus? 

Target Plus is an invite-only, third-party digital marketplace where retailers can sell their products on Target.com and Target’s mobile app. 

Why sell on Target Plus? 

Consider this: In 2023, Target.com registered over 164.9 million visits in just one month.  A Target Plus membership is highly coveted, signifying that you’ve been carefully selected by Target to join their exclusive group of curated sellers. As a Target Plus seller, you’ll receive a distinctive Target Plus logo next to your name, highlighting your status as a chosen seller to Target’s loyal customer base.

Additionally, selling on Target Plus provides you with:

• Access to Target’s vast customer base in an environment with limited competition
• Simple, straightforward fees with no hidden charges
• High revenue potential, with sellers averaging millions in sales  
• Opportunities to increase your brand visibility and awareness

It’s safe to say that being a Target Plus approved seller has a lot of perks and can be a very lucrative expansion for your marketplace presence. Given the rigorous approval process and Target’s selectiveness with the products they curate, it’s essential to ensure you’re a good fit before applying.

What Are Key Requirements to Becoming a Target Plus Seller?

To be considered as a Target Plus seller, you must meet a few essential qualifications: 

→ You have an established physical presence (business and bank account) in the U.S.

→ Your products are inclusive and respect dimensions such as age, race/ethnicity, body size, physical abilities, and sexual orientation.*

→ Your products are environmentally sensitive or must meet stringent requirements for storage, disposal, or shipping.** 

Not sure if your products are ESIM/Hazmat? Download our Target Plus Seller Fit Guide for more details. 

*All products and accompanying promotional/marketing imagery go through a thorough review by Target. Seasonal or holiday items, apparel, and accessories undergo stricter scrutiny to ensure compliance.

**While you can sell items like these on Target Plus, you must first register them with UL WERCSmart. This third party helps determine how a product should be sold, handled, stored, transported, and disposed of based on manufacturer specifications.

Beyond these qualifications, there are additional factors to consider to become an ideal Target Plus seller.

What Does it Take to Meet Target Plus Requirements? 

Our comprehensive checklist ensures you’re fully prepared to meet all Target Plus requirements. These criteria aren’t just essential for getting approved – they’re crucial for your ongoing success as a Target Plus seller. Maintaining a strong, positive relationship with Target is vital, and viewing your status as a Target Plus vendor as a privilege will help you thrive in this exclusive marketplace.

Here’s a glimpse of what you should consider:

✅ Operational Readiness

• Can you ship orders within 24 hours?
• Are you able to ship with UPS, USPS, and FedEx, and fulfill all orders from within the USA?
• Can you adhere to specific shipping requirements, such as using unbranded boxes and providing accurate tracking numbers?

✅ Transactional Competence

• Are you prepared to offer competitive discounts? (between 10-30%)
• Can you provide free return shipping and cover return service fees for in-store returns?
• Are you capable of canceling full and/or partial line items from a sales order?

✅ Product Data Compliance

• Do you have a partnership with an approved channel integration partner like Zentail?
• Do you have unique GS1/EAN approved barcodes for each SKU?
• Are you willing to register any ESIM/Hazmat items with a third-party compliance partner, UL-WERCSmart (WERCS)?

✅ Onboarding Efficiency

• Can you allocate dedicated resources for onboarding?
• Are you able to get at least 75% of your products listed within a 120-day timeframe?
• Can you actively monitor marketplace emails to facilitate partner communications?

✅ Additional Requirements 

• Can you commit to having or obtaining $5M in commercial general liability insurance?
• Do you agree to use customer information solely for fulfilling a customer’s order and not for marketing purposes?
• Do you agree to meet the marketplace guidelines for image, copy, and required item attributes?

Download the full checklist now to ensure your business is fully prepared to succeed on Target Plus. 

Why Should You Apply Through a Target Plus Integration Partner

Becoming a Target Plus approved seller is no small feat. Target is meticulous about selecting who can sell to their customers, and they rely heavily on their five approved integration partners to source quality vendors. Applying through one of these partners, like Zentail, greatly boosts your chances of approval. 

Ready to Apply to Target Plus? 

Increase the likelihood of getting approved by Target Plus by applying through Zentail. Choosing Zentail not only improves your chances but also ensures you have the fast, efficient support you need for 

With Zentail, you’ll benefit from:

• White glove onboarding: Seamless and personalized setup to get you started quickly.
• Ultra-fast product listing: Get your products listed in record time.
• Automated change management: Save time with automated updates and management.

Expand your business easily and save over 100 hours per month with Zentail’s comprehensive, data-driven approach. Book a meeting with a Zentail team member today to chart your journey to success with Target Plus.