Faster onboarding, bigger results: How Hazel and Fawn scaled on Target Plus

Hazel and Fawn, a boutique retailer based in Missoula, Montana, offers a curated selection of eco-friendly toys, strollers, clothing, and other essentials for families. With a thriving online presence complementing its brick-and-mortar store, Hazel and Fawn decided to expand its reach by joining Target Plus, one of the most exclusive ecommerce marketplaces.

Having already used Zentail to successfully manage their Amazon and Walmart storefronts, the team knew Zentail was the obvious choice to support their entry into Target Plus. “We’ve been using Zentail for a long time,” said Dalton Leach, Hazel and Fawn’s ecommerce specialist. “I’ve looked at a lot of listing management platforms, but nothing else compared when we were moving over to Target Plus. Zentail just made sense in every way – logistically and financially.”

Why Target Plus? 

Hazel and Fawn were looking to diversify beyond Amazon and Walmart. Target Plus offered the perfect opportunity to connect with a loyal, high-intent shopper base while maintaining exclusivity at the SKU level. “We wanted to diversify and step away from Walmart and Amazon. Target Plus gave us that shift we needed to move on to something else,” said Dalton. 

Target’s reputation as a trusted retailer with a carefully curated marketplace aligned well with Hazel and Fawn’s brand values. For Dalton and the team, it wasn’t just about entering a new marketplace — it was about finding a strategic partner that could help elevate their brand.

The challenges of expanding to Target Plus

Moving onto a new ecommerce marketplace comes with its own set of challenges. Dalton described how managing inventory and navigating listing requirements were major concerns for the team, especially with Hazel and Fawn operating as a lean business. “We were really worried about inventory management and the kind of volume we’d be expecting,” Dalton explained. “We’re a small team, and at one point, it was just two of us handling hundreds of orders every day. We didn’t have the hands to manage everything.”

The onboarding process to Target Plus also posed potential roadblocks. “We were nervous about how things would compare to Amazon,” Dalton added. “Would it stabilize quickly? Would we have the bandwidth to keep up?”

How Zentail simplified onboarding

Hazel and Fawn chose Zentail as their integration partner to navigate the complexities of Target Plus onboarding. The difference Zentail made was clear from the start. “The integration process was incredibly straightforward and easy for us,” Dalton said. “The support we got from Zentail was absolutely invaluable. From user documentation to being able to contact support, we felt guided every step of the way.”

Zentail provided Hazel and Fawn with step-by-step support throughout the onboarding process. Tools like SMART Types automatically translated product data from their existing catalogs into Target-compliant formats, eliminating tedious manual work. But it wasn’t just the tools. Zentail’s team played a hands-on role in addressing potential roadblocks. “Any issues we had were usually because we rushed through something, but Zentail was there to fix things immediately and keep us on track,” Dalton explained.

Dalton also praised Zentail’s personalized approach to support. “It felt like they were as invested in our success as we were,” he said. With Zentail’s guidance, the process felt manageable, even for a small team juggling numerous other responsibilities. By streamlining what could have been an overwhelming process, Zentail made onboarding to Target Plus not only achievable but efficient.
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Faster time to market – cutting onboarding time by 65%

Zentail’s tools helped Hazel and Fawn save significant time during the onboarding process. Features like SMART Types automatically translated product data from their existing catalogs into Target-compliant formats, cutting down manual work and accelerating the listing process. “Zentail reduced our onboarding time by 65%. We wouldn’t have been able to move this fast otherwise,” said Dalton.

Speed matters in ecommerce and Zentail’s tools enabled Hazel and Fawn to hit the ground running on Target Plus. “It was much quicker than I expected,” Dalton shared. “With other integrations, it can take weeks or even months just to get started. With Zentail, we were up and running in no time.”

Zentail’s automation features drastically cut down the time required to get products live. SMART Types, for instance, automatically ensured that Hazel and Fawn’s listings met Target’s rigorous requirements, translating their product data seamlessly. “Zentail reduced our onboarding time by 65%,” said Dalton. “We wouldn’t have been able to move this fast otherwise.”

Beyond onboarding, Zentail’s tools helped Hazel and Fawn take advantage of Target’s SKU exclusivity. “The faster we could get products live, the sooner we could secure those SKUs and prevent competitors from selling them,” Dalton explained. This quick turnaround not only ensured Hazel and Fawn could claim top-performing SKUs but also positioned them to start generating revenue sooner.

Listing management made simple

Once onboarded, Zentail’s features continued to deliver value by making listing management simple and intuitive. For Dalton, the standout feature has been Listing Prep, which enables sellers to quickly identify and resolve errors. “I cannot stress enough how much we use Listing Prep,” he said. “It has saved me so much time and easily cuts my listing management time in half, maybe more.”
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Listing Prep streamlines bulk edits and ensures compliance with Target’s rigorous listing requirements. Dalton explained, “If there are immediate red-flag errors, I’ll have an answer within minutes – there’s no waiting around.” The tool also makes managing complex product variations, like multiple colors or fabric types, effortless.

For a small team handling a growing product catalog, Zentail’s tools have been indispensable. The time saved with Listing Prep has allowed Dalton to focus on higher-level priorities. “It’s just insane how much time I save being able to do almost everything through Listing Prep,” he added.
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Zentail’s clean and intuitive user interface has made daily tasks much simpler. “Zentail’s interface just makes sense. If there’s an issue with a listing, I get an immediate red flag with clear guidance on how to fix it. It’s a huge time-saver.” These streamlined tools and real-time error alerts give Dalton the confidence to meet Target’s strict listing standards without stress or delays.

Results that speak for themselves

Since joining Target Plus, Hazel and Fawn have seen impressive growth. “We’ve gone from 44 orders for one brand in January to over 1,300 units in November,” Dalton said. “That’s over nine months, and we’ve added about 30 different SKUs for that brand. Zentail has absolutely driven our growth on Target Plus.”
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With Zentail, Dalton can also easily track performance across all marketplaces in one place, from Target to Shopify and even eBay. “I can look at Target and see how many bouncers from ErgoBaby I’ve sold, then compare that to Shopify or eBay,” Dalton explained. “Especially for SKUs that fly under the radar, like those on eBay, Zentail makes it possible to see what’s selling and in what quantity.” 

Without Zentail, managing and analyzing sales data across platforms would be far more time-consuming and fragmented. Dalton summed it up perfectly: “Zentail makes it possible to see what’s selling across all platforms and in what quantity. That’s been huge for us.”

Dalton attributes much of their success to Zentail’s robust tools and support. “I feel confident scaling with Zentail. We’re now managing 243 SKUs on Target Plus, and I don’t feel stressed at all about adding more. Zentail has made scaling easy.”

Why Target Plus is worth it 

For sellers considering Target Plus as a new marketplace, Dalton strongly recommends giving it serious consideration over other platforms. “We’ve seen growth that was entirely unprecedented,” he said. While Target’s requirements may be more data-intensive than other marketplaces, Dalton sees this as a significant advantage. “It means you’re going to have quality listings.”

Target Plus also simplifies advertising with integrated tools like Roundel and offers one of the biggest competitive edges: SKU exclusivity. “Exclusivity with SKUs is something you’re not going to get anywhere else, and it’s been a huge help for us,” said Dalton. For sellers looking to diversify and grow, Target Plus offers an unparalleled opportunity.