Monroe Systems for Business, a 112-year old company, specializes in office products and maintains a strong presence across multiple ecommerce marketplaces including Amazon, Walmart, and eBay. The team has always been committed to providing the best customer service and continually seeks opportunities to grow its reach.
Target Plus, an exclusive, invite-only marketplace, offered Monroe Systems the chance to diversify and connect with Target’s loyal, high-intent shopper base. “We’ve been trying for years to get on the Target Plus platform,” said Jonathon Gregull, Marketing Manager at Monroe Systems. “Target Plus has been on our radar for a long time, and joining it is a huge opportunity for us. It’s really all thanks to Zentail that we’re now able to sell on Target.”
For Monroe Systems, Target Plus wasn’t just another marketplace, it was the perfect fit. Target’s loyal and high-intent shoppers, combined with its curated and gated platform, made it a no-brainer.
“Target Plus offers a level of exclusivity that really appealed to us,” said Jonathon. “Unlike Amazon, where multiple sellers compete on the same listing, Target Plus allows just one seller per product, which is a huge benefit for us. It keeps us from racing to the bottom on profit margins.”
Beyond SKU exclusivity, Target Plus also provided Monroe Systems with a trusted and curated marketplace environment. “We’re always looking to expand our reach on online marketplaces,” Jonathon said. “Target’s reputation as a trusted retailer with carefully curated listings matches our brand perfectly. It was exactly what we were looking for.”
Monroe Systems was already using Zentail to manage multichannel operations, so expanding to Target Plus was a natural next step. But the move came with challenges, including maintaining product data consistency across platforms and navigating listing requirements while operating with a lean team of just 10 employees.
“One of the hardest parts of joining a new marketplace is ensuring our partner brands aren’t already listed there,” said Jonathon Gregull, Marketing Manager at Monroe Systems. “Claiming that space before competitors was crucial. On top of that, we needed to keep product data consistent across Amazon, eBay, and our website to ensure a seamless customer experience.”
With limited bandwidth, Monroe Systems needed a solution to streamline onboarding without overburdening their team. “It was clear we needed a tool to help us manage everything efficiently,” Jonathon said.
With Zentail as their integration partner, Monroe Systems experienced a seamless and straightforward onboarding process.
“I already knew the process would be streamlined on Zentail,” Jonathon said. “However, the Target Plus onboarding in particular was super easy. Through Zentail’s Listing Prep and Listing Status tools, we were able to determine exactly what needed to be added to our listings to upload them properly to Target Plus.”
Jonathon really appreciated having Zentail’s hands-on support every step of the way. “The individual one-on-one weekly meetings were a huge help,” he said. “The Zentail team was especially helpful during the onboarding process. They helped keep us on track and ensured a timely and smooth launch.”
With Zentail’s help, Monroe Systems successfully launched on Target Plus ahead of Black Friday, giving them the opportunity to capitalize on one of the busiest shopping periods of the year.
For Monroe Systems, speed was critical. “The completion speed is always key with any onboarding process, especially for our business,” Jonathon explained. With a lean team handling multiple responsibilities, fast onboarding allowed them to balance tasks effectively without compromising other priorities.
Zentail’s tools and guidance made the process seamless.“The Zentail team is incredibly knowledgeable about the onboarding process. Every question I had was answered quickly, which made the launch smooth and stress-free.”
Once the onboarding was complete, Zentail continued to deliver value with its tools for managing listings. The Listing Status feature made it easy for Monroe Systems to identify and fix errors, ensuring their products met Target Plus’s high standards.
“For us, definitely the biggest change is how healthy all of our products are,” Jonathon said. “Before we were on Zentail, it was hard to manage exactly what needed to be fixed and which products weren’t actually live. But with Zentail, we have over 4,000 SKUs across marketplaces, and we can now see an exact breakdown: how many listings have errors, which ones are critical, and exactly what needs to be fixed.”
This level of visibility allowed Monroe Systems to quickly resolve issues and keep their listings optimized across all marketplaces.
“The Listing Status feature was perfect. It outlined what needed to be added and even let us export an Excel sheet of valid values for any missing product attributes,” Jonathon said. “For a team managing over 4,000 active SKUs, Zentail’s bulk editing capabilities saved us so much time. What used to take hours now takes just minutes.”
Joining Target Plus was a big milestone for Monroe Systems, giving them access to a new audience and simplifying operations across all marketplaces. “We’ve been trying to get on Target Plus for years, and Zentail finally made it happen,” Jonathon said.
Zentail’s inventory history feature has also helped the team resolve long-standing challenges. “One issue we’ve always had is with oversells on high-moving SKUs,” Jonathon said. “Before, it was hard to track exactly why a SKU oversold. Now, we can see inventory history down to the order and pinpoint exactly what caused the discrepancy. Zentail has saved us so much time and effort.”
For Monroe Systems, Zentail isn’t just a tool, it’s an essential partner for their ecommerce strategy.
“Zentail has unlocked flexibility in bulk actions on our products, concise inventory management with a great inventory history feature, and peace of mind that data on each marketplace is exactly how we want it,” Jonathon said. “Their customer support team is by far the best I’ve worked with. They are knowledgeable, personable, and always ready to send a helpful article my way.”
Having a reliable partner like Zentail has given Monroe Systems the confidence to continue growing across multiple marketplaces. “Having a channel partner like Zentail is key for our business as we expand to other marketplaces, or even as current marketplaces update their software, recommended listing attributes, or required changes. I’m confident that Zentail will continue to help our business into the future,” Jonathon said.
When asked if Zentail is a “need-to-have” or a “nice-to-have,” Jonathon was clear: “For the way we sell on the marketplaces, Zentail is a need-to-have to ensure everything is functioning properly. I don’t even want to think about what we did before Zentail. It was a nightmare!”
If you’re ready to secure your spot on Target Plus, applying through Zentail is the fastest way to get started. With white-glove onboarding, automated tools like Listing Prep, and expert support at every step, Zentail makes it easy to navigate the complexities of joining Target Plus.
“Going through a massive onboarding process can be difficult alone. Zentail makes it super easy to integrate onto the Target Plus platform.”
From streamlining your listings to ensuring a smooth and timely launch, Zentail ensures your path to success is stress-free and efficient. Apply today and see how Zentail can help you unlock new growth opportunities on Target Plus!
Upwards and Forwards into the Future